Anoop Vasisht

Practical Tips to Increase Your Site

Anoop Vasisht, Vice president in Germany Dynamic Yield
Anoop Vasisht is the Vice President of Dynamic Yield based in Germany. He was previously the Director for International Investments at ProSiebenSat.1, one of Germany's leading media groups focusing on Partnerships, Investments & Business Development for Consumer, Data & Analytics sectors. He also developed operating expertise in CRM, Data & Analytics while at Rocket Internet as the Head of CRM based in Berlin covering e-commerce & marketplaces assets.
Секция 3.4. Каналы продаж

Тезисы доклада:
Anoop, VP of Dynamic Yield, will showcase easy-to-deploy personalization and customer engagement strategies that will deliver immediate revenue uplift. The presentation will focus on practical tips and will help retailers understand and navigate some of the common challenges faced by eCommerce marketers worldwide.

- How to apply analysis testing by delivering experiences to your high value segment
- How to move away from the "average user" thinking that is currently inhibiting our industry
- How to deploy recommendations instantly across your site for higher conversions
- How to build a messaging framework to engage with users across the purchase funnel and chnanels
- How to see results that other Russian brands have seen using Dynamic Yield